Websites for free video publishing are attracting billions of users. So far, the way for television hosts, comedians and performers to be chosen was to go through a casting with a TV director. Today everyone can produce videos and make them public free of charge. Also, all audio-visual products could be evaluated by the audience freely. It is not necessary to spend enormous amount of money to make your video available. Performances and performers are made by the votes of people who watch them and like them online.
The evolution of the Internet changes the working models. Today there is an option “like” which is absolutely enough to make a video famous worldwide. Online TV could be much more successful than the traditional one because of this option. Internet broadcasting allows users to evaluate each video and to make it renowned. The audience decides the future of each program, performer, and author. For instance, a video on www.youtube.com with a million views can make a recording company call a singer and offer a contract. So, it is necessary just to express your talent and present it to the world. Each online TV that broadcasts programs in accordance with users’ wishes can make a lot of money. The audience interest could be provoked easily. There are so many marketing tricks. Online TV could become really famous if it shows facts of the private life of stars. Every day there are millions of comments, photos, reports, videos about the popular people. Their lifestyle is always interesting. There are a lot of opportunities; people just need to take advantage of them. Today it is easier to become famous than in the past. It is easier to create something meaningful that could become renowned all around the world. Another good example that proves this statement is that people with blogs record videos and parts of online TV programs and sell them to subscribers. These people can make money with no expenses. They just use their brain, imagination, experience and others’ work.
Another successful example of how people can make money from online TV or online projects is the film „A day on the earth“. Its directors asked everyone to shoot a video and submit it to them. They included a few minutes from many videos. The movie become famous and its directors made a really good profit. These facts prove that the interest for online TV is enormous. People watch online videos and they will keep on doing it.
It is certain that ordinary TV still makes most money, but there are steady trends that show online TV will capture a broad part of the audience. Moreover, before it was never possible for someone with no money to make money from TV. Now, someone with just talent can shoot a video and if it is successful he or she can sell it. The main advantage of online TV is that it has made it possible for talented people to make money with no expenses.
Since it has been invented television has become the most powerful source of influence. People in different fields use it to achieve their goals. For instance, businesses try to reach clients by using advertisements. Politicians use television for their campaigns. They participate in different TV programs or pay for broadcasting their campaign’s advertisements. However, young people watch less and less television. They spend more time on the Internet, so maybe online TV is the better option in the future. If the target group of the audience is especially young people, it is recommendable for the television to have online TV broadcasting or all the programs to be available for watching online.
Every television channel has online presence. There is a website where everyone can find useful information for the TV programme or for some of its movies, series or TV shows. Television also records all its videos. In this way users can play them whenever they want. Online TV facilitates users in different ways. Nowadays, all we have smart phones or laptop computers and Internet access is not limited. Wi-Fi allows us to be online all the time almost everywhere. Thus, online TV could be watched by users because of its easier accessibility. It is not necessary for users to have television sets if they want to watch the news or some TV programs.
To prove the potential success of online TV, it should be mentioned that websites like www.Youtube.com make billions of dollars annually. They often replay television or online TV videos that gain millions of views. Their enormous usage is a good example of successful broadcast platforms. So, there are no constraints for TV producers to produce online TV shows or just an online TV.
Leaders from all fields are usually the innovators who predict the future successful trends. For example, Larry King, one of the most famous television hosts from NBC, came back from retirement to host a show on an online TV channel. He knows how to do his job perfectly and how to produce up-to-date TV shows. Probably, King wants to be watched by people from all ages. Good job, Larry! You are still at the top.
May be television or online TV is not interactive enough for the younger people. They got used to be in permanent connection with everyone in the network. So, it is not for sure that all of them accept the idea of watching TV; they just believe that on the Internet there is all needed information.
To respond of their needs online TV is evolving: people can call in real time, send photos and videos or sms-es. They can express their opinion about different problems on the TV website or their preferences about the TV programme.